Insights
Ideas, observations and practical thinking.
Thoughts on podcasting, communication, production and how organisations can use the medium more effectively.
Ideas about strategy. production. education. podcasting.
Explore Insights.
- Podcast Production
What Good Podcast Editing Actually Does
Good podcast editing is not about removing every pause, breath or mistake. It is about shaping the conversation so the listener gets the strongest version of what was actually said.
- Podcast Strategy
Should Your Podcast Be a Series or an Ongoing Show?
Not every podcast needs to run forever. For some organisations, a focused six- or ten-part series makes far more sense than committing to an open-ended show.
- Podcasting in Education
Podcasting Gives Oracy Somewhere to Go
Speaking and listening skills become much more meaningful when pupils have something real to communicate, somebody to communicate it to and a reason to get it right.
- For Agencies
What a Good Podcast Brief Needs to Tell the Production Team
A good podcast brief does not need to answer every production question. It does need to make the audience, purpose, responsibilities and expected outcome clear enough for everybody to start in the right place.
- Podcast Strategy
How Long Should a Podcast Episode Actually Be?
There is no perfect podcast episode length. The better question is how long the conversation needs to be before the listener has got what they came for.
- Podcast Production
From an Idea to a Finished Podcast
What does podcast production actually involve? A look behind the scenes at how an idea became The Grumpy Social Workers, from developing the format and identity to recording, post-production and launch.
- Podcasting in Education
A Podcast Doesn’t Have to Be an English Project
Podcasting can sit naturally inside history, science, geography and plenty of other subjects because the real work is researching, understanding and communicating ideas.
- For Agencies
The Best White-Label Production Doesn’t Feel Outsourced
If a client has hired your agency, bringing in a specialist should strengthen that relationship rather than make the work feel fragmented.
- Podcast Production
Not Every Podcast Needs Video
Video can add a lot to a podcast, but it also changes the production, the cost and the way people behave in the room. It is worth asking what it is actually there to do.
- Podcast Production
Good Podcast Production Needs More Than Good Equipment
Good microphones and cameras help, but podcast production is really about what happens before, during and after the recording to make the conversation worth listening to.
- Podcasting in Education
The Podcast Is Only Part of What Pupils Learn
Making a podcast gives pupils something real to work towards, but much of the learning happens before anyone presses record.
- For Agencies
Your Client Wants a Podcast. You Don’t Need to Build a Podcast Department.
When a client asks about podcasting, an agency can add the capability without building an entire production team in-house.
- Podcast Strategy
One Conversation. Much More Content.
A good podcast conversation does not have to end when the episode is published. Done properly, it can become the starting point for a much wider body of useful content.
- Podcast Strategy
Why Your Podcast Needs a Reason to Exist
A polished podcast is only part of the job. The bigger challenge is creating something people have a reason to listen to and come back to.